D.A.N.G.E.R. ReportPublished May 14, 2015Download PDF

Dangers Impacting NAR · C4

Mission Creep


NAR's mission expands beyond its core purpose, diluting its effectiveness and focus.

Danger index 64/100 · Severe

Danger Index64/100Severe
Probability4.0/5.080% Chance
Timing4.0/5.01-3 Years
Impact4.0/5.0Major Impact

In Context

The National Association of REALTORS® (NAR) has a clear mission to represent the interests of REALTORS® and advocate for policies that support homeownership and the real estate market. However, as the organization grows and evolves, there is a risk of mission creep, where the organization’s focus expands beyond its core purpose. This can dilute the organization’s effectiveness and make it more difficult to achieve its primary objectives. Mission creep can also lead to resource allocation challenges, as the organization may spread itself too thin and struggle to effectively support all of its initiatives.

Author's Perspective

Mission creep can dilute NAR’s effectiveness and make it more difficult to achieve its primary objectives. As the organization grows and evolves, it is important for NAR to stay focused on its core mission and avoid the temptation to take on too many initiatives. This will require careful strategic planning and a clear understanding of the organization’s priorities. Failure to manage mission creep could result in a loss of focus and effectiveness, making it more difficult for NAR to deliver value to its members and achieve its policy objectives.

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