Commissioned by The National Association of REALTORS®
The D.A.N.G.E.R. Report
A definitive analysis of negative game changers emerging in real estate
Researched and authored by Stefan Swanepoel, T3 Sixty · Published May 14, 2015
About the report
A forward-looking assessment of what could go wrong
The D.A.N.G.E.R. Report — Definitive Analysis of Negative Game changers Emerging in Real estate — identifies and analyses the 50 most significant threats facing the residential real estate brokerage industry.
Drawing on 74 one-on-one interviews with industry CEOs and leaders, a national survey of 7,899 REALTORS®, and a review of more than 200 studies totalling 6,051 pages, the report does not seek to place blame or assess past performance. It is designed to foster an industry-wide conversation about the challenges ahead.
Sections of the report
Five constituencies, ten dangers each
Dangers Impacting Agents
The real estate industry faces credibility issues due to many part-time, untrained, and unethical agents, resulting from low entry barriers and minimal education requirements.
10 dangers →Dangers Impacting Brokers
Real estate brokers face significant challenges from increased regulatory compliance, technological advancements, and new business models.
10 dangers →Dangers Impacting NAR
NAR faces significant challenges due to its complex decision-making structure, which slows down its ability to adapt and respond to rapid industry changes.
10 dangers →Dangers Impacting Associations
The industry is undergoing rapid changes, but many leaders of state and local associations are struggling to keep up, leading to missed opportunities.
10 dangers →Dangers Impacting MLS
The MLS system faces disruption from new entrants, technological obsolescence, legal risks from patent trolls, and increased competition from consumer-facing websites.
10 dangers →Highest danger index
The most critical threats
- A1
Masses of Marginal Agents Destroy Reputation
The real estate industry is saddled with a large number of part-time, untrained, unethical, and/or incompetent agents.
100Critical - B1
Regulatory Tsunami Hits
Regulatory creep and large financial penalties increase compliance costs.
100Critical - C1
Decision-Making Structure Becomes A Hindrance
The existing decision-making structure becomes a liability, slowing down the organization's ability to adapt and respond to industry changes.
100Critical - D1
Leaders Not in Unison with Fast-Paced World
Leaders of state and local associations are not keeping pace with the fast-moving world around them.
100Critical - E1
Entry by a New Player
A new player enters the MLS space, disrupting the established order and creating competition.
100Critical - E2
Unclear End Result
The outcome of changes in the MLS landscape is unclear, creating uncertainty for stakeholders.
90Critical
Thoughts from industry leaders
In their own words
Connecting with Consumers
2:40
At a Crossroads
2:51
Remaining Relevant
2:37
The Data Challenge
2:42